Marketing Research Report Assignment Example | Topics and Well Written Essays - 3500 words

Marketing Research Report - Assignment employmentEven though sociable media sites like Facebook, Twitter, MySpace take a large chunk of the students clock, it helps in developing brotherly skills and helps in knowledge and information sharing (Martin, 2008). However, according to Oberst, (2010) it has also been open out that high use of kindly media sites encourage negative feelings and behaviours among students and teenagers and result in negative behaviours such(prenominal) as procrastination, because they atomic number 18 always catching up with friends and they are more likely to be engaged in drugs and drinking. The purpose of this study will be to get hold out how the students are outgo their time on these social networking sites. The study will also aim to materialise out how the use of these social sites are affecting the overall performance of students and what is the opinion of students on spending time on these social networking sites, especially face book. For t he purpose of the study, research will be conducted among students of a university to find out their workout patterns opinion to the highest degree Facebook. Problem Statement Facebook is one of the most popular social media sites which are utilise by the new(a) population, especially students and teenagers, all over the world (Gerlich et al, 2011). With the ever increasing of the popularity of social media sites and students spending more and more time in Facebook, it has been regarded as the topmost reason for diverting the attention of students from faculty member work. According to some scholars, social media sites decrease the researching and learning capabilities of college students. The purpose of this study will be to find out how the students are spending their time on Facebook. The study will also aim to find out how the use of Facebook is affecting the overall performance of students and their opinion about spending time on Facebook. For the purpose of the study, res earch will be conducted among students of a university to find out their usage patterns opinion about Facebook. Literature Review There have been recent considerable discussions on the frequent use of social media tools such as Facebook, twitter, MySpace etc. by college and university students and the possible effect of these social media tools on the academic performances of these students (Connolly, 2011). E- nurture is a critical tool for learners, especially students. This medium of leaning has evolved with the growing number of its applications. Now young raft use internet as a source of distributing information through social media sites. Connecting with people through social media sites started as a niche activity, but now it has become a phenomenon. isolated from being used for blogging, chatting and creating communities, these social media sites are used by many institutions to form online communities and groups. It was started as a hobby for some people but now it has b ecome a compulsory social norm and a part of the daily life of people all over the world (Boyd, 2007). Young adults and teenagers are the special enthusiasts and they have found it a major medium to connect with their peers, reinvent their personalities, share information, and socialize. Since the rate of flow college